Nortel’s New Ad Slogan

So Nortel’s got a new advertising campaign with a new catchy slogan. Are you ready for it? It’s “This is the Way to Business Made Simple.” Huh? First, it’s doesn’t exactly roll off the tongue and I’m it’s probably not gramatically correct”. Personally, I’m more of a fan of the slogan during the telecom “What Do You Want the Internet to Be” which features television ads with a fake-CEO and the Beatles’ “Come Together”. For all you Nortel ad junkies, the new print ads can be seen here.


5 Responses to “Nortel’s New Ad Slogan”

  1. Anon Says:

    Actually it’s just “Business Made Simple” hence it does trip off of the tongue IMHO. I work for Nortel (hence would prefer to remain anonymous) and this is what our new stationery etc. says.

  2. nortel Says:

    yes, you’re right. the e-mail i got from nortel was confusing. thanks!

  3. Rob Hyndman Says:

    I still don’t like it. It could be a slogan for Fedex or Kinkos.

    Come Together was inspired. This is tired.

  4. Rich Says:

    The slogan doesn’t move me in any way, nor does it tell me anything about Nortel. They might as well just something generic like “Solutions for Business”.

  5. SODoc Says:

    Agreed, Although Business Made Simple is better than the Generic This is the Way, it pales in comparison to the motivational Come Together.

    It needs to be inspiring and bold. Business Made Simple sounds a lot like a spin off from Staples’ Easy Button.

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