Leo Valiquette, a reporter with the Ottawa Business Journal, thinks Nortel needs to change its name because "Nortel has become synonymous in [Ottawa] with massive job loss, executive arrogance, white elephant real estate and euphoric hype." Who knows, maybe this is something that Nortel's new chief marketing officer, Lauren Flaherty, has on her agenda as CEO Mike Zafirovski works to give Nortel an extensive make-over. It's not such an odd idea given people had little problem when Nortel changed its name from Northern Telecom during the telecom boom a few years ago. Maybe, it can re-brand as NNetworks? Any ideas out there?
Does Nortel Need a New Name?