What Nortel Must Do to Complete Comeback

Network World’s Jim Duffy, how covers the telecom beat as well as anyone, has an interesting story for anyone curious about Nortel’s comeback efforts. In an article called “Five things Nortel must do to complete comeback”, Duffy writes that Nortel’s customers, partners and analysts believe the company needs to:

– improve business relations with users and resellers
– rationalize its product line, which still appears to be “confusing and redundant”
– rationalize its lines of business to really become a rival to Cisco in the enterprise sector
– purchase or develop its way back into the IP core and edge router market
– work out a way to get bigger so it can compete with rivals such as Alcatel-Lucent

Nortel’s chief strategy officer George Riedl’s top five priorities are:
– Reduce costs or expand margin by $1.5 billion over the next several years;
– Transform the enterprise business;
– Drive next generation mobility around 4G wireless technologies;
– Build a professional services business;
– Retool the company’s brand awareness and go-to-market strategy

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