So what should Nortel do from a public relations perspective about the Joel Hackney “incident” (aka parking lot/road rage). So far, the media coverage of Hackey’s admission of being guility of false imprisonment, assault on a female and communicating threats have been limited to a few outlets in North Carolina this blog (the number of page views on the post written on Feb. 22 have been four to five times average daily traffic, while there have been a flurry of comments).
From what I can tell, Nortel has not issued a comment on Hackney’s admission of guilt but there have been sugestions Hackney has directed all media inquiries to Nortel. So does Nortel issue a statement? Or does the company stay quiet while it tries to determine what action, if any, to take against Hackney? Clearly, Nortel CEO Mike Zafirovski needs to figure out how whether the whole thing will quickly blow over, or whether it has the potential to become one of those issues that could blossom into something more serious if Nortel fails to do something sooner rahter than later.
From a public relations perspective, if Nortel chooses to say nothing then what does tha tsuggest to employees, particularly those who’ve written comments on this blog about Nortel’s code of conduct. But if Nortel makes a statement, they risk making this “incident” a bigger deal. I imagine there are some serious PR meetings happening this weekend, which could make Monday an interesting news day. Stay tuned.